Webinar: Small Business Guide to Intellectual Property

11 July 2019
4:00 PM EDT

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A Small Business Guide to Intellectual Property Webinar

INTELLECTUAL PROPERTY BASICS:

A Small Business Guide – What is it and do I need it?

If you have an idea, product or service that you really believe in, you want to protect it. The Intellectual Property (IP) Basics Webinar is designed to give entrepreneurs, small business owners, and independent inventors the knowledge and tools needed to protect the most valuable asset and integrity of their business.

This workshop will help you to better understand the different types of IP and how to protect them. At the end of this workshop, you will be able to:

  • Obtain a clear understanding of what is intellectual property and do you need it
  • Differentiate between patents, trade secrets, copyright protection, and trademarks
  • Identify issues generally found in patents, trade secrets, copyrights, and trademarks
  • Obtain helpful resources for guidance

If you do not invest time and resources to understand IP protection, opportunities and risks, it is difficult to achieve your business goals in the long run. Join us and let us help you get jump started on protecting your great idea, service, or product.

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{5fd5d0c347966b9ca8e0f456e16034dfe54ed0385696705fc3c1ddd66732c056} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org