Webinar: Power Up Your Brand with Promotional Products

20 June 2019
1:00 PM EDT

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Is your brand instantly recognizable or is it as good as invisible? How can you make sure it gets the attention it deserves? The good news is, you don’t have to spend a fortune on ads to boost your brand’s presence and get noticed. In fact, you can stay on people’s radar for two years or more just by using branded, promotional items.

Join this session, being presented by Carrie Kwapick-Nasvick and Heidi Ott with Deluxe Corporation, for tips on using branded retail packaging, apparel and swag to turn heads and turn profits.

You will learn:

  • How to make a lasting impression with branded packaging
  • How to turn customers into volunteer marketers
  • Popular promotional items your customers will love

You’ll also get a behind-the-scenes look at how promotional branding helped business owners on the “Small Business Revolution – Main Street” TV series make their presence known and stand out from the competition

Presenters:
Carrie Kwapick-Nasvik has been the Product & Brand Manager for retail packaging at Deluxe Corp. for more than six years. She sits on the board of The Retail Packaging Association, and she is passionate about helping small businesses bring their retail packaging visions to life.

Heidi Ott is a Product Marketing Manager at Deluxe Corp. With over 10 years of product marketing experience, she helps businesses turn ordinary items, such as T-shirts and pens, into extraordinary marketing vehicles with the addition of smart branding.

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{5fd5d0c347966b9ca8e0f456e16034dfe54ed0385696705fc3c1ddd66732c056} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org