Webinar: Facebook is Falling: Crucial Marketing Strategies You Must Activate Now

27 June 2019
1:00 PM EDT

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Facebook is on the decline and marketing on the platform has become more difficult. The “Facebook Apocalypse” which started early 2018 is for real and continues to gain momentum. There’s a lot more competition. Ad costs have risen and are projected to soar even higher.

Can your business still thrive on Facebook? Should you diversify to other social platforms? And if so, which ones?

This webinar presented by the owner and president of The Ruby Marketing Agency, Lynn Ruby, will cover the essential strategies for Facebook marketing today, the mandate to diversify, and where she recommends you invest your time and resources now:

  • 5 things we know for sure about Facebook marketing
  • The 3 Facebook strategies CEOs must demand their social media team focus on and measure
  • 2 social platforms that are hot on Facebook’s heels, and which one is right for you.
  • The hot Facebook trends from 2018 that tanked

5 global guidelines to help you know:

  • When to post,
  • What to post, and
  • The best types of posts

About the Presenter:
Lynn Ruby delivers dynamic, interactive, information-packed presentations designed to transform the way participants think about using video, email, and social media to market their business.

Her presentations give entrepreneurs and small business owners specific action steps on how to use internet marketing effectively, affordably and efficiently.

She has spoken to thousands of business owners, explaining complicated technical and marketing concepts in ordinary, everyday language so they can make clear-minded decisions about what to implement in their business.

She is Founder and CEO of The Ruby Marketing Agency, a digital marketing services firm in Arizona; a Certified Solution Provider for Constant Contact; and a regular trainer and presenter for SCORE and the Small Business Development Center.

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{5fd5d0c347966b9ca8e0f456e16034dfe54ed0385696705fc3c1ddd66732c056} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org