Webinar: Business Expert Session with Andi Lucas: Website Building Pt. 2

13 June 2019
11:30 AM PDT

(You can convert this to your local time here: https://www.timeanddate.com/worldclock/converter.html)

Following Part 1 (June 6th’s webinar), you have figured out the best place to start building your website. Your website is your first impression, and it’s doing so, most of the time, without you even knowing it. So, your website needs to be the best representation of you possible. In this webinar, find out the top things you need to have on a site to provide an excellent introduction to your potential clients, maintain your current customers, and, above all, ensure that Google and other search engines are happy. In addition, learn a few things to never do on a website and why.

About the instructor:
Andi Lucas is the founder and owner of Hummingbird Marketing Services, a boutique marketing firm based in Seattle and serving clients around the globe. Andi has almost 25 years of marketing, editing/writing, and overall business experience. She started her career in magazine journalism, editing a variety of magazines—from rocks and mining to children’s toys. When she was just 23 years old, Andi co-founded a magazine, Citizen Jane, in Richmond, Va., focused on professional women in the area. Most recently, Andi spent eight years in marketing and merchandising at Amazon.com and left in 2015 to finally embrace her entrepreneurial spirit and start her own firm. At about the same time, Andi and her sister partnered to launch The Days of Gifts, a unique multi-day gifting experience.

This workshop is NOT in person. The webinar link to join the workshop will be sent within one hour of the workshop start time, between 10:30am-11:30am on June 13th.

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{5fd5d0c347966b9ca8e0f456e16034dfe54ed0385696705fc3c1ddd66732c056} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org