Q: Can you please tell us a little bit about yourself (personally and professionally):
Previously a teacher, I transitioned to small business owner and manager while on leave to take care of our children. I was a Home Economics teacher so undertook a Graduate Diploma of Human Nutrition while on leave also. I have since completed a Diploma of Management and, amongst other roles, have volunteered on a School Governance Council for 12 years, 6 of them as Chairperson. I enjoy time with family, travel and nature.
Q: How did you get started in this business?
My husband’s thesis topic at University was ‘Lightning Protection for Electric Fence Energisers’. This, co-incidentally, lead him, Paul, to be repairing electric fence energisers as a hobby. One day a lady who thought she had a problem with an energiser, actually had a problem with her fence. Paul offered to help find the fault on her electric fence and was soon frustrated at the hours and difficulty to find the fault. That night he created a rudimentary device to help locate the fault, and next day tested the device with some success. Refinement of this device became the world’s first electric fence fault finder, the Electric Fence Power Probe(R). In 1993, its prototype won the local “Farm Inventor of the Year” competition and the second prize at the follow-up National competition. It won similar awards in Canada and New Zealand, then an Award of Excellence at Australian National Field Days in 1998. Production and sales of this product, plus part-time software programming work that Paul was doing motivated us to start our own business, Pakton Technologies, in 1995.
Q: Can you describe you customer/what type of customers do you have?
Pakton customers are electric fence wholesalers. They are companies who want their own brand of electronic electric fence products. They may simply want their label on the Electric Fence Power Probe(R) and/or Pakton-designed energisers, or they may want us to design products to their specifications. Customers can be focussed in the security industry or the agricultural industry or both. Pakton is an OEM (Original Equipment Manufacturer), designing and manufacturing electronic product for the niche industry of electric fencing.
Q: What are some of your “keys to success” in building your customer base?
One of Pakton’s keys to success is listening to the customer. Listen and learn! Learn about what the customer wants, what the customer thinks of us, what the customer wants us to do in response to issues and concerns regarding the product and our service.
Another key is being flexible. This enables Pakton to be responsive to changing technology, changing customer desires, changing market trends. This drives us to remain competitively priced, inspires new research and development (and intellectual property), and keeps our products up with or ahead of competitors.
A third key is our focus. Pakton has become a well known name in the industry of electric fencing because we have kept our focus, our research and development in the area of electric fencing electronics. This focus results in quality designs and performance and quality product and service.
Q: Is there anything about your business that you feel makes it special?
People who visit our company often comment on the comfortable atmosphere at Pakton. We started the company in our family home, our children have grown up living and working in the company, we operate the company with family values and consideration for family commitments of our staff. All staff are valued for their contribution, each one vital to the success of the business. I guess valuing your human resources permeates, not just the building, but the service to our customers.
Q: Where do you see your business in the next year? In the next five years? In the next 10 years?
Pakton aims to ‘stay ahead’. We will have new products embracing new technology meeting customer needs in a dynamic electric fencing marketplace. The security electric fencing industry, in particular, is evolving quickly as new communications products and services become accessible. Evolving brands of existing and new customers will cement their reputations for having leading brands in their local, regional and, for some, global markets.