Q: How did you get started in this business?
I have worked in strategic marketing and insights all of my career, and having become increasingly aware of the power of insight in decision making, but having grown tired of working with research companies who just provided data and information and no real insight, I decided this was the right time to take a leap in faith and setup my business. Over Christmas 2016 plans were put together and in January 2017 I started putting the various foundations from recruiting a network of researchers, developing internal processes, recruiting a team and of course going out to my network to start pitching the concept! And after what can only be described as an ultra-successful week of pitching in London, we were very much up and running!
Q: Can you describe your customers / what type of customers do you have?
Because of the size, flexibility and experience of our team, we are really capable of working with companies of all shapes and sizes in almost any market sector. At the moment a number of our clients are multinational, multimillion dollar businesses, but we are also working with investors, SMEs and even start-ups!. Current clients include an international alcohol group of brands, publishers, national associations and start-ups. Our largest project at the moment is a result of a partnership with a major international kids media agency, which sees us produce quarterly insight reports, for some of the largest international and household kids brands in the world.
Q: What are some of your “keys to success” in building your customer base?
I think the first key is to have a clear vision and values. Our vision is to provide clients with clarity and confidence for when they have to make significant business decisions, and we do that by providing unrivalled insight. Our values are to Bee (excuse the spelling but it is part of our brand proposition!) Brave, Bee Certain, Bee Collaborative, Bee Agile and Bee Amazing. The second key is to have the right people doing the right jobs at the right time! The third thing is to be constantly at one and agile to respond to what your clients and the market is demanding. The forth is to respect our team and clients and never take anything for granted.
Q: Is there anything about your business that you feel makes it special?
So many things! Our vision and values have a huge part to play, as is the spirit of the team, but what makes us totally special is that we are a medium sized research agency, with the aim of becoming an international player. We have offices in UK (Manchester), Nigeria (Lagos) and USA (New York) – we also have researchers based across the globe and have capability to manage and complete projects in eight languages, meaning we can offer clients a global agile service at a competitive price. We are also investing heavily in technology, as todays research and insight solutions will look very outdated in the next 2-3 years as technology continues to drive both the research sector and our clients businesses.
Q: Where do you see your business in the next year? In the next five years? In the next ten years?
Firstly it is critical that our growth is measured and that we continue to offer our clients with services which deliver them clarity and confidence. From a business perspective the next 12 months I expect the full time team to be pushing towards 10 people, with a researcher network of close to 50 highly qualified and highly skilled researchers delivering projects to clients of all shapes and sizes. The next 5 years, I expect us to continue to grow our team but to also be offering a number of bespoke solutions which we are currently developing with some of the best universities in the world. As for the next 10 years who knows! As at the moment, each market we are operating in is going through unparalleled change and it would be impossible for me to predict how we will need to respond to that, all I can say is that our values will remain and I believe we will be well placed to deliver solutions which exceed our clients objectives, both today and tomorrow.